Now more than ever, Australians are looking to buy local when they shop online. With a com.au domain name, customers can be sure your business has a local presence.
To be eligible for a com.au domain, businesses need an ABN or similar registration issued by the government. (1) Registrars validate business details upon application and auDA has a compliance team to ensure that domain names are issued to genuine local businesses.
Research by Omnipoll in 2019 shows the com.au domain is more highly trusted among the Australian community than other common commercial domains. (2)
.au domain names, including com.au names, are important to Australia’s digital economy.
The .au Domain Administration (auDA) is the government-endorsed not for profit organisation which sets the rules for .au domains and accredits the registrars who license them. We help ensure the .au domain is a safe, accessible and trusted asset for all Australian internet users.
Learn more and find out how you can get involved at auda.org.au